Old Spice gave us "The Man Your Man Could Smell Like." But what if
you'd rather reek like a dusty old pickup rather than an average guy
armed with a brand-name deodorant?
At last month's North American International Auto Show, Ally
Auto—the auto financing unit of Ally Bank—picked a fragrant way to make
its booth stand out by featuring eight auto-themed colognes
ranging from "Muscle Car" to "Family Wagon." The former allegedly
combines nitrous oxide, testosterone and burnt rubber, while the latter
is said to consist of the essence of baby wipes, crayons and regret. ..
The press release tells us "the activation was set up much like the
perfume counter at a department store," and you'll be absolutely shocked
to learn that this stunt was the opening salvo for a new brand campaign
created by Ally's agency of record, Grey New York.
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